Increased CTV Revenue.
Stronger Yield.
Faster Growth.

TVIQ’s unique methodology, proven across more than 15 billion ad requests per day, unlocks an estimated 25-200% growth in monthly advertising revenue for our clients.

Business Development

Sourcing content and distribution opportunities across the streaming TV ecosystem requires a dedicated business development effort from experienced operators. TVIQ’s team is here to help.

Supply Acquisition

Grow your own supply footprint with unique inventory acquisition and partnership opportunities only available to TVIQ clients.

Demand Acquisition

Sourcing demand and understanding real buyers from noisy resellers is a full-time job; we have the team who can do it for you.

Demand Facilitation

Setting up new demand is half the battle; working hand-in-glove with buyers to include supply in private deals is more important than ever.

Ad Tech Operations

Programmatic revenue development and yield management are all more complicated when operating a CTV ad stack. Our yield ops specialists can help you maximize revenue and profitability.

Tag Set Up

oRTB, header bidding, tags, macros, timeouts, QPS throttles, approval lists…mapping supply and demand in the ad server isn’t just set-it-and-forget-it anymore. Correctly setting up demand connections can be complex, so getting it right is the key to unlocking immediate revenue development.

Smart Tiering

With ad servers now shaping traffic and dynamically allocating traffic, ensuring ad stacks are set up properly means moving the right demand to the right place in the auction.

Ongoing Optimization

Demand patterns shift hourly, daily, and seasonally, and TVIQ’s revenue operations team leverages decades of experience, a global data set, and cutting-edge AI tools to ensure your ad stack is always ready to seek ad-tech alpha.

Yield Operations

TVIQ’s Yield Operations practice optimizes inventory, revenue, and profitability by deploying intelligent pricing strategies to maximize revenue while ensuring efficient ad delivery. By leveraging data-driven insights and real-time feedback, yield operations help publishers balance fill rates, CPMs, and demand partner management for improved monetization and maximized inventory performance.

AI-powered Optimizations

The number of variables that impact ad-spend are immense; time of day, price, platform, signals in the bid stream, ad server setup, and more. With a proprietary data lake and an LLM agent layer powering our powerful analytics engine, TVIQ is using the power of AI to drive growth.

Performance Reports & Ongoing Analytics

Accelerating revenue development means developing a holistic understanding of your entire supply chain and demand stack. With our AI tools and yield management team, you’ll gain better insights and a deeper view into how your advertising inventory stacks up against comparable businesses and unlock growth opportunities not available to other publishers.

Supply Chain Operations

How your inventory is represented in the programmatic bid stream isn’t just a function of the ad server, it’s a function of how your inventory, buyers, sellers, ads.txt files, and upstream sellers.json pages all interact and have a definitive impact on revenue. TVIQ has dedicated staff to ensure your supply chain is clean, well-lit, and represented correctly.

Ads.txt Management

Managing your ads.txt file can have a direct impact on revenue. Missing lines or malformed lines can leave dollars on the sideline that would and should deliver.

Sellers.json Management

If you’re working with third-party supply, how you represent your inventory (and how sellers represent their relationship with your supply) is critical to unlocking ad spend and eliminating marketplace confusion.

Supply Management

Since every piece of CTV inventory maps to an app name, bundle ID, app store URL, and more, ensuring your supply is transparently shared with buyers’ inventory quality teams is crucial for increasing buyer spending across all of your inventory.