TVIQ is taking the unique stance of proposing a new global framework that fundamentally resets the CTV ecosystem, pushes power back into the control of publishers, and calls for publishers to unite with us in the development and launch of a new Framework for Publisher Empowerment (FPE).
TVIQ’s proposed FPE is a roadmap that industry trade groups like the IAB, the Independent Streamer Alliance, and the Local Media Consortium could adopt as agreed-upon terms set between publishers and streamers, much as buyers and sellers have long operated under the IAB Terms and Conditions. This framework can act as a standard set of terms between streamers and channel operators and can be used in future negotiations to even the playing field and standardize inventory-sharing agreements. Our belief is that these terms are something publishers should enforce, streamers should adopt, and advertisers should embrace. Doing so would empower publishers to maximize their earnings and reinvest in content and audience development. This paradigm shift would set off a flywheel of publisher growth, creating a healthier ecosystem for everyone involved—including the audiences who engage with publisher content.
The Framework for Publisher Empowerment is intended as a starting point. The end goal is the global adoption of a more equitable set of terms embraced by buyers, streamers, and publishers that governs how inventory is shared, represented, and transacted. Achieving this would create an ecosystem that benefits all parties equally: publishers, buyers, distributors, and ultimately the audiences who consume the content.
To move from principles to practice, TVIQ is committed to building a coalition of publishers and partners with the shared goal of rebalancing the playing field and ensuring that those who create and curate content have a fair and equitable voice in ongoing supply chain reform. This coalition will serve as the foundation for industry alignment, with the intention of being active within the appropriate industry organizations as well as across the broader ecosystem. It will provide publishers with the collective power needed to shape the future.
As part of that effort, the framework will be available for public comment through the end of 2025. Publishers, streamers, buyers, and other stakeholders are encouraged to register their input by joining our dedicated Slack channel or by emailing us directly. We look forward to hearing from you and working together to build a healthier, more balanced ecosystem for everyone involved.
Click here to read the FPE
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