TV Media Buying 101: The Complete Guide to TV Buys

Have you ever wondered what makes a perfect ad campaign? If you ask around, you may find various departments that like to lay claim to being responsible for a campaign’s success. But it really comes down to creating the right ads, then getting them in front of the right audience at the perfect time. Media buying plays an essential role in making sure everything goes as planned. Modern ad campaigns run like a finely-tuned machine, and media buying is crucial.