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CTV Advertising

What is CTV Advertising and How Does It Work?

CTV Advertising

In a world saturated with streaming services, we are all digital content consumers in one way or another. In fact, research shows that the average consumer spends more than eight hours per day engaging with digital content on some sort of device. When you look at the habits of Gen Z and Millenials, those consumers …

What is CTV Advertising and How Does It Work? Read More »

The Future of TV Advertising and Trends to Watch For

CTV Advertising

Companies and advertisers have used television advertising for decades. Commercials have become a great way to get products and services in front of an audience in an original and creative way. Over the last few years, though, television has morphed into a dynamic streaming machine that users love because of the convenience and wide availability …

The Future of TV Advertising and Trends to Watch For Read More »

What is Linear TV Advertising, and What Are the Takeaways for CTV Ads?

CTV Advertising

It’s easy to see how far television has progressed since the old black-and-white units. But what about advertising? Hasn’t it evolved along with TV sets? The first TV commercial spot aired on July 1, 1941. It cost Bulova just $9 for a 9-second ad. At that time, no one had any idea of today’s subscription-based …

What is Linear TV Advertising, and What Are the Takeaways for CTV Ads? Read More »

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Latest Posts

  • TV Media Buying 101: The Complete Guide to TV Buys
  • What is CTV Advertising and How Does It Work?
  • What is Content Acquisition and Why Does it Matter?
  • The Future of TV Advertising and Trends to Watch For
  • What is Linear TV Advertising, and What Are the Takeaways for CTV Ads?

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  • CTV Advertising
  • Media Buying

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