In a world saturated with streaming services, we are all digital content consumers in one way or another. In fact, research shows that the average consumer spends more than eight hours per day engaging with digital content on some sort of device. When you look at the habits of Gen Z and Millenials, those consumers …
Companies and advertisers have used television advertising for decades. Commercials have become a great way to get products and services in front of an audience in an original and creative way. Over the last few years, though, television has morphed into a dynamic streaming machine that users love because of the convenience and wide availability …
The Future of TV Advertising and Trends to Watch For Read More »
It’s easy to see how far television has progressed since the old black-and-white units. But what about advertising? Hasn’t it evolved along with TV sets? The first TV commercial spot aired on July 1, 1941. It cost Bulova just $9 for a 9-second ad. At that time, no one had any idea of today’s subscription-based …
What is Linear TV Advertising, and What Are the Takeaways for CTV Ads? Read More »
