Case study
Building a Proprietary AdTech Stack
How we helped a leading Food and Drink streaming publisher move off an outsourced full ad management solution and build its proprietary AdTech stack.
CASE STUDY
About The Project:
A leading Food & Drink streaming publisher partnered with TVIQ to move off of an outsourced full ad management solution and build its proprietary AdTech stack.
Challenge:
Our client wanted to build their own AdTech stack in order to recapture significant margin costs they spent on an agency-of-record sales partner. By deploying their own ad stack, the client would develop direct demand relationships, create the capacity to traffic sales campaigns, and maximize yield through dynamic flooring & smarter inventory management.
Details:
Below are the main details about the self-serve ad platform, ad server, CDP and data lake development projects.
Ad Server
- Determine the technical requirements, scoped out the whole project and proposed a set of technical requirements for the ad server evaluation based on our previous experience, knowledge, and research.
- We implemented Video Ad Serving Template (VAST) 4.2 to support the delivery of video ads between our client’s video player and the ad server.
- Integrated ad server with both SSAI vendor and SVOD app developer in order to leverage first-party data targeting in both environments.
- Deployed programmatic video serving
Results
- By moving away from an agency-of-record sales partner to an in-house solution, client immediately created a net profitability lift of 20%.
- TVIQ’s ad management team integrated a more aggressive price tiering strategy, moving the floor for CTV inventory from $8 to $13.
- Within the first 90 days of project launch, MRR increased 10X and has since doubled again.