Blog | TVIQ

TV Media Buying 101: The Complete Guide to TV Buys

Have you ever wondered what makes a perfect ad campaign? If you ask around, you may find various departments that like to lay claim to being responsible for a campaign’s success. But it really comes down to creating the right ads, then getting them in front of the right audience at the perfect time. Media buying plays an essential role in making sure everything goes as planned. Modern ad campaigns run like a finely-tuned machine, and media buying is crucial.

What is CTV Advertising and How Does It Work?

CTV Advertising

In a world saturated with streaming services, we are all digital content consumers in one way or another. In fact, research shows that the average consumer spends more than eight hours per day engaging with digital content on some sort of device. When you look at the habits of Gen Z and Millenials, those consumers …

What is CTV Advertising and How Does It Work? Read More »

What is Content Acquisition and Why Does it Matter?

Content Acquisition

The OTT market has literally exploded over the last decade. In most sectors, OTT platforms continue to be the primary choice of users looking for videos to watch. What does that mean for media and entertainment companies? It means that the number of platforms and subscribers are constantly growing, making it the right time to …

What is Content Acquisition and Why Does it Matter? Read More »

The Future of TV Advertising and Trends to Watch For

CTV Advertising

Companies and advertisers have used television advertising for decades. Commercials have become a great way to get products and services in front of an audience in an original and creative way. Over the last few years, though, television has morphed into a dynamic streaming machine that users love because of the convenience and wide availability …

The Future of TV Advertising and Trends to Watch For Read More »

What is Linear TV Advertising, and What Are the Takeaways for CTV Ads?

CTV Advertising

It’s easy to see how far television has progressed since the old black-and-white units. But what about advertising? Hasn’t it evolved along with TV sets? The first TV commercial spot aired on July 1, 1941. It cost Bulova just $9 for a 9-second ad. At that time, no one had any idea of today’s subscription-based …

What is Linear TV Advertising, and What Are the Takeaways for CTV Ads? Read More »